Joanna August + BHLDN + A Discount!

When I heard that two of my all-time favorite designers, Joanna August + BHLDN were doing an exclusive collaboration, it’s like the wedding stars aligned! The chiffon Polly Dress designed by Joanna August is now available both online and in BHLDN stores — and let me tell you, SMPers, this little number is beyond stunning!

Inspired by a barefoot walk on a Tulum beach, a handmade flower crown + a warm summer night with the moon hung low — can’t you just picture it? — this dress is truly irresistible! Made of flowing chiffon, the Polly Dress is light + ethereal — perfect for the Joanna August + BHLDN girl.  The ruffle bodice + skirt with tulip hemline is ultra-feminine and the dress’s wrap style and stunning silhouette are as sophisticated as they come. Available in three colors (Pacific Mist, Light Sand + Blush) and in sizes XS-XL, this is the dress your bridesmaids will thank you for choosing. To make this collaboration announcement even sweeter, Joanna August has just unveiled a brand-new website!

Easy to use and beautiful to look at, the new site lets you see each dress style in all available colors to make choosing your favorite that much more simple. Updated photography showcases the movement of the fabric as well as style + fit from all angles, an “in stock” section (here) lets you see what’s available for immediate delivery + you can even search dresses by body type. Top that all off with a Real Weddings Gallery and an option to register and save your favorite styles, and it’s like bridesmaid dress shopping heaven!

To celebrate the site’s soft launch, Joanna August is offering free shipping to SMP users for the month of January using code SMPship! And there’s more: the JA Team has hidden an “Easter egg” in their site! Search the new Joanna August website high and low to find the hidden discount code which starts with SMP (you’ll know once you find it!) Use this code at checkout for an extra 10% off your online order. The Easter egg will remain hidden through February 16, 2104. Ready, set, go!


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